Start a project
Tell us the idea that won't leave you alone.
You don't need a perfect brief. Start with the ambition, the problem or even the impossible thought.
A BRIEF CAN BEGIN ANYWHERE
A useful place to begin
What are you trying to make possible?
Who must see, feel or act differently?
What already exists?
What should people remember?
Is there meaningful timing?
Are there constraints or confidentiality needs?